PERSPECTIVE
To position Equitas not just as a banking institution, but as a pillar of support behind every successful journey — whether it’s an athlete, entrepreneur, or changemaker. The goal was to highlight how Equitas empowers and uplifts real champions through its financial products, support systems, and values.
💥 Impact & Results:
- Increase in brand visibility across digital platforms.
- Strengthened Equitas’ emotional connect with target audience.
- Campaign hashtag gained traction among youth and aspiring individuals.
- Positioned Equitas as a purpose-driven bank, not just a financial service provider.